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Despite your greatest attempts at logical analysis of a seemingly flawed business investment opportunity, your neighbor assures you this thing is no scam and that he in fact knows a guy who got filthy rich doing it. “This guy is rolling in money now,” said your neighbor. “And he only had to work like two hours a day.” No, you can not believe that it is that easy to get rich, but that is just why your neighbor claims no one knows about this thing. If people knew they could make millions doing this, everyone would, assures the neighbor. That is precisely why it is such a great idea to get in on the ground floor before everyone else tries to get a piece of the pie.