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A new study from FFLS suggests that companies and organizations that use acronyms to represent themselves when publishing reports are taken more seriously and given more credibility. FFLS cites various reports and resources, such as FBND and The ERHKCN standard, as supporting evidence of the ACR effect. TRNB refutes the FFLS findings, claiming credibility stems from only the SPKR of an organization and not the ACR effect. In the past, previous research has shown that acronyms at least lead to a greater credibility of the TBN standard, but that does not conclusively show a relationship to the ACR effect.